Showing posts with label SEO TIPS. Show all posts
Showing posts with label SEO TIPS. Show all posts
How To 10 Deadly Sins That Can Get Your Site Banned By Google
All in the name of SEO, many sites are getting banned or penalized by Google, due to the bad SEO techniques introduce by many site owners. Usually there is no warning before been penalized by Google, all you can notice is a drastically drop down in your site traffic.
There are so many companies that claims to bring your site to Google first page on any searched keyword, though this might work for a short period of time, but will later be trashed out by Google. Getting high pagerank at any cost is really bad in terms of SEO, it's not something you can build overnight, but steady.
While there are many reasons why your site may get banned by Google, here are the worst tactics that can get you banned so easily and faster.
1. Cloaking
Designing your website to look like one thing in the eye of search engine and appears to be a different thing in the eye of visitor's is what cloaking is all about. This is strictly disallowed by Google and it's the most worst thing that can get you banned.
See what Google say about cloaking:
"The term "cloaking" is used to describe a website that returns altered web pages to search engines crawling the site. In other words, the web server is programmed to return different content to Google than it returns to regular users, usually in an attempt to distort search engine rankings. This can mislead users about what they'll find when they click on a search result. To preserve the accuracy and quality of our search results, Google may permanently ban you from our index any sites or site authors that engage in cloaking to distort their search rankings."
2. Duplicate content
Duplicating large amount of text on your page can get your site penalized, it doesn't matter if it's copied from another site or within your pages. Google don't like seeing duplicate content, and if any is found, it may leave a negative impact on your site performance. You can also be banned even if you owns the original copy of the content, that's why you need to keep an eye on your site content. You can do so by searching for some of your page text with quotation mark both at the start and end of the text. You can learn more about copyright infringement here.
3. Keyword stuffing
This is so offensive to both search engine and readers. Most website owners believe that the density of a keyword is the sure-fire way to rank their content in search results which leads many in repeating a certain word in their first paragraph. e.g "Buy valentine gift for your loved one's on valentine day. Celebrating valentine is awesome and you can get the best valentine gift for valentine day"
Come to think of it, this doesn't makes sense even in the eye of the readers, and if you are caught for such act, you will be penalized by search engine.
4. Bad neighbour
Linking to high reputable neighbours is not a bad idea, as it also gives you more exposure, but just because someone links to you doesn't obligate you to link back to them. Your site reputation will also be judge on the quality of the neighbour's you keep. Avoid linking to site that distribute trojans, virus, and also adult and gambling sites. Check your outbound links on regular basis and remove any spamming site in other not to affect your site.
5. Hiding text
Don't trick users by making your font color to blend with your site background by using the same color or using a very teeny tiny font, though it may be invisible to visitors but not to search engine robots.
Some are so tricky to the extent of using CSS to hide their site link in other to gain backlink if their content is been copied, but i can bet you that this will get you easily banned if it's spot by the search engine spiders.
6. Buying links
All in the name of SEO, most site owners have devalued their site in search results by investing in paid links, but what is the essence of investing in paid links if it doesn't generate you more revenue? This tactics works incredibly well, but you will get knocked-out from SERP's as soon as it is detected by search engine spiders. Having large quality backlinks is surest way of ranking high in search results, but make sure your links are build naturally and steadily in other not to be severely punished by Google.
7. Meta tags and Robots
If Google finds out that you are repeating same keyword in your meta tag, consider your site banned. This is also known as keyword stuffing or stacking. An example of a website that want to rank high for a particular keyword like "blogger" will be having this type of keyword in their meta tag:
< meta name="KEYWORDS" content="blog, blogger, blogging, bloggers, blogspot, BLOGS, BLOGGING, Blogger Tips, Blogger tricks, BLOGGER TUTORIALS, blogger template, blogger widgets" >
Using that type of keyword is very bad for your site health. Discovering the most frequently searched terms on the web allows devious webmasters to load up their META tags with these words even if they are completely irrelevant to their site. Always keep it simple and meaningful.
You can also block search engine robots from indexing your site by using wrong robots.txt file. Here is an example:
<meta name="ROBOTS" content="NOINDEX">
Using that type of meta tag will tell search engine robots to exclude your site from their index.
8. Automated Queries or Using Robots
Google don't support the use of software that send automated queries, check pagerank, or SEO software that claims to improve your pagerank overnight. Google hate automated queries, here is what they say about it:
"Sending automated queries consumes resources and includes using any software (such as WebPosition Gold) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries. In addition to rank checking, other types of automated access to Google without permission are also a violation of our Webmaster Guidelines and Terms of Service."
There are also various tactics some webmasters use in duplicating content but change some few lines. Using robot to write content is a very bad idea. If you are caught for such act, then consider your site dissipated. It may seems to be a very tedious work to rack your brain and write a constructive content, but i can bet you that it will become unproblematic as time goes on.
9. Doorway pages
This are also known as gateway page, and they are design solely to rank high for targeted keywords, but leads you to another content. For instance, a blogger may provide a useful and unique content on a topic like "SEO tip" or "CSS tricks" and then link those article in the same series together. But a spammy doorway pages will optimized for SEO tips or CSS tricks and provide a bogus content on the landing page. This techniques are commonly used among webmasters but you have to detest from it.
10. Dummy Sites
This consist of setting up a base site then setting up several other sites (usually on free hosting) in other to redirect all visitors to the base site. The base site may contain worthless informations or content unrelated to the redirected pages. The redirect can be automatic, done with a meta refresh command or through other means such as the mouse moving while on the redirect page, or probably see a "click here" link that will redirect you to the base page. Google is so expert in detecting this kind of tactics, and if you are caught. Busted.
Always avoid techniques that intended to trick search engines and users. Optimize your site using clear navigation and providing quality content users will be willing to share. Sure you can appeal and recover if you are penalized, but the chances of getting back on the track is low and it takes a long run.
Have you be using any of this techniques? Which one did you employ? Have you be banned before? Hope you find this useful? We will like to know that in the comment.
There are so many companies that claims to bring your site to Google first page on any searched keyword, though this might work for a short period of time, but will later be trashed out by Google. Getting high pagerank at any cost is really bad in terms of SEO, it's not something you can build overnight, but steady.
While there are many reasons why your site may get banned by Google, here are the worst tactics that can get you banned so easily and faster.
1. Cloaking
Designing your website to look like one thing in the eye of search engine and appears to be a different thing in the eye of visitor's is what cloaking is all about. This is strictly disallowed by Google and it's the most worst thing that can get you banned.
See what Google say about cloaking:
"The term "cloaking" is used to describe a website that returns altered web pages to search engines crawling the site. In other words, the web server is programmed to return different content to Google than it returns to regular users, usually in an attempt to distort search engine rankings. This can mislead users about what they'll find when they click on a search result. To preserve the accuracy and quality of our search results, Google may permanently ban you from our index any sites or site authors that engage in cloaking to distort their search rankings."
2. Duplicate content
Duplicating large amount of text on your page can get your site penalized, it doesn't matter if it's copied from another site or within your pages. Google don't like seeing duplicate content, and if any is found, it may leave a negative impact on your site performance. You can also be banned even if you owns the original copy of the content, that's why you need to keep an eye on your site content. You can do so by searching for some of your page text with quotation mark both at the start and end of the text. You can learn more about copyright infringement here.
3. Keyword stuffing
This is so offensive to both search engine and readers. Most website owners believe that the density of a keyword is the sure-fire way to rank their content in search results which leads many in repeating a certain word in their first paragraph. e.g "Buy valentine gift for your loved one's on valentine day. Celebrating valentine is awesome and you can get the best valentine gift for valentine day"
Come to think of it, this doesn't makes sense even in the eye of the readers, and if you are caught for such act, you will be penalized by search engine.
4. Bad neighbour
Linking to high reputable neighbours is not a bad idea, as it also gives you more exposure, but just because someone links to you doesn't obligate you to link back to them. Your site reputation will also be judge on the quality of the neighbour's you keep. Avoid linking to site that distribute trojans, virus, and also adult and gambling sites. Check your outbound links on regular basis and remove any spamming site in other not to affect your site.
5. Hiding text
Don't trick users by making your font color to blend with your site background by using the same color or using a very teeny tiny font, though it may be invisible to visitors but not to search engine robots.
Some are so tricky to the extent of using CSS to hide their site link in other to gain backlink if their content is been copied, but i can bet you that this will get you easily banned if it's spot by the search engine spiders.
6. Buying links
All in the name of SEO, most site owners have devalued their site in search results by investing in paid links, but what is the essence of investing in paid links if it doesn't generate you more revenue? This tactics works incredibly well, but you will get knocked-out from SERP's as soon as it is detected by search engine spiders. Having large quality backlinks is surest way of ranking high in search results, but make sure your links are build naturally and steadily in other not to be severely punished by Google.
7. Meta tags and Robots
If Google finds out that you are repeating same keyword in your meta tag, consider your site banned. This is also known as keyword stuffing or stacking. An example of a website that want to rank high for a particular keyword like "blogger" will be having this type of keyword in their meta tag:
< meta name="KEYWORDS" content="blog, blogger, blogging, bloggers, blogspot, BLOGS, BLOGGING, Blogger Tips, Blogger tricks, BLOGGER TUTORIALS, blogger template, blogger widgets" >
Using that type of keyword is very bad for your site health. Discovering the most frequently searched terms on the web allows devious webmasters to load up their META tags with these words even if they are completely irrelevant to their site. Always keep it simple and meaningful.
You can also block search engine robots from indexing your site by using wrong robots.txt file. Here is an example:
<meta name="ROBOTS" content="NOINDEX">
Using that type of meta tag will tell search engine robots to exclude your site from their index.
8. Automated Queries or Using Robots
Google don't support the use of software that send automated queries, check pagerank, or SEO software that claims to improve your pagerank overnight. Google hate automated queries, here is what they say about it:
"Sending automated queries consumes resources and includes using any software (such as WebPosition Gold) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries. In addition to rank checking, other types of automated access to Google without permission are also a violation of our Webmaster Guidelines and Terms of Service."
There are also various tactics some webmasters use in duplicating content but change some few lines. Using robot to write content is a very bad idea. If you are caught for such act, then consider your site dissipated. It may seems to be a very tedious work to rack your brain and write a constructive content, but i can bet you that it will become unproblematic as time goes on.
9. Doorway pages
This are also known as gateway page, and they are design solely to rank high for targeted keywords, but leads you to another content. For instance, a blogger may provide a useful and unique content on a topic like "SEO tip" or "CSS tricks" and then link those article in the same series together. But a spammy doorway pages will optimized for SEO tips or CSS tricks and provide a bogus content on the landing page. This techniques are commonly used among webmasters but you have to detest from it.
10. Dummy Sites
This consist of setting up a base site then setting up several other sites (usually on free hosting) in other to redirect all visitors to the base site. The base site may contain worthless informations or content unrelated to the redirected pages. The redirect can be automatic, done with a meta refresh command or through other means such as the mouse moving while on the redirect page, or probably see a "click here" link that will redirect you to the base page. Google is so expert in detecting this kind of tactics, and if you are caught. Busted.
Always avoid techniques that intended to trick search engines and users. Optimize your site using clear navigation and providing quality content users will be willing to share. Sure you can appeal and recover if you are penalized, but the chances of getting back on the track is low and it takes a long run.
Have you be using any of this techniques? Which one did you employ? Have you be banned before? Hope you find this useful? We will like to know that in the comment.
6 Smart Ways To Build Quality Natural Links
The dream of every webmasters and bloggers is to see their content ranking higher in search results for their targeted keywords. It's not news again when we say the position of a page in serp is determined by the quality natural links pointing to that page, because it will prove to search engines especially Google, that your page is useful, unique and very informative, when people link back to your content for reference purpose and Google will definitely reward you by placing your page in a better position in serp. But Google detest the practice of linking to unrelated pages, when a fashion site is linking to a auto repair site is just confusing and will be consider as paid link by Google.
Natural links are inbound links that site owners didn’t intentionally create as part of their link building campaign. Building large amount of backlinks to your website is the key to win the SEO game, but most webmasters misinterpret this word, by investing in paid links or introducing some blackhat SEO techniques which have no where to lead you to than to get you penalized.
Google updates have unleashed severe penalties against sites that have over-optimized for specific anchor text. For instance, if you build hundreds of links pointing to your SEO company with the same anchor text "SEO Service in Delhi", there is a good chance that a red flag will be triggered by the Google spider saying "this isn’t natural." What most webmasters don't understand is that Google biggest punter's are those who surf through them and not the site owners. That's why they keep laying more emphasis on what is natural link. But how do you attain natural link's?
1. Guest Blogging
Guest blogging is a great way of getting your content and link in front of new wider audience. This method require some work, knowledge and a writing skills before you can be accepted by higher authority in your industry. Every blog accepting guest post allow you to include one or two links within your content or author bio section, which looks natural in the eye of the search engine spiders.
Paying for links has several negative impacts that can effect the ranking of a site either immediately, or down the road.
Here are some guide:
2. Blog commenting
Commenting on blogs along with your blog url will create a backlink to your URL, but make sure the blog is dofollow and be sure that the post have an appreciable pagerank.
This kind of techniques needs to be handle with care. When you try to comment on as many people’s blogs as possible or commenting on blog unrelated to your blogging niche all in the sake of getting backlink, then expect a knock on your site ranking. Enter an interesting discussion and make a reasonable contribution with your anchor text.
3. Social networks
Creating content that would be shared by millions of people through the social network can drive you tons of backlinks. Targeting a certain interest group, creating something that is exceptional or an infographic that relates to the specific audience can spread widely through that niche of the web.
Google know that social media shares are tough to manipulate and usually are only done by humans and not a software program or robot. Its also a lot easier for Google to determine the intent of a social share, whereas determining the intent of a link isn't so easy.
Utilizing social network to create quality backlink is the great first step you have to consider. Some social network are nofollow while some are dofollow but i think both are so important because Google does count or give weight to nofollow links, they count all your backlinks and give you some weight for a percentage of nofollow links, and to make things look more natural, you need a mixture of both nofollow and dofollow links.
Placing links on social networks and creating profiles on social networks for your website or brands makes it easy for people to find your website or content that you have created and re-share it to other places and linked back to you as the source.
4. Follow the trends
If you have been following trending topic in your blogging niche, the benefits should not be new to you again. Have you ever wrote a post and see hundreds of site linking to you within few hours and see people talking about your post across the web? Well, it means you have been following hot trends in your industry.
You can use Google alerts and enter your key queries. You will alerted whenever the key term is mentioned on any website. Now write a detailed and quality post on the topic that you found, which you think it might be of interest to your targeted audience and spread it across the web. Sit back and see how link juice flows in.
5. Widgets
Are you so good in coding? Then it's time for you to get some natural backlinks. Create a widget that people will love to place on their website, and make sure that the widget has a link back to your site. You can use Google alerts to track if the widget is used on any website by using some lines of the code. Contact the website that use the widget to restore the attribution link, in case they remove it.
6. Link to Us badge
If you have be providing valuable content to your audience, their is high tendency that they will want to link to you. Provide banner, badges or textual link in form of HTML code which your audience can use to link back to your site. Create different sizes so that they can find one that suit their site layout.
There are several ways of building backlink, but this are the most effective way of build high quality and relevant natural link. Have you been using any of this method and sees a positive changes in your link building campaign? What other strategies do you use in building natural link, that we may have missed?
Natural links are inbound links that site owners didn’t intentionally create as part of their link building campaign. Building large amount of backlinks to your website is the key to win the SEO game, but most webmasters misinterpret this word, by investing in paid links or introducing some blackhat SEO techniques which have no where to lead you to than to get you penalized.
Google updates have unleashed severe penalties against sites that have over-optimized for specific anchor text. For instance, if you build hundreds of links pointing to your SEO company with the same anchor text "SEO Service in Delhi", there is a good chance that a red flag will be triggered by the Google spider saying "this isn’t natural." What most webmasters don't understand is that Google biggest punter's are those who surf through them and not the site owners. That's why they keep laying more emphasis on what is natural link. But how do you attain natural link's?
1. Guest Blogging
Guest blogging is a great way of getting your content and link in front of new wider audience. This method require some work, knowledge and a writing skills before you can be accepted by higher authority in your industry. Every blog accepting guest post allow you to include one or two links within your content or author bio section, which looks natural in the eye of the search engine spiders.
Paying for links has several negative impacts that can effect the ranking of a site either immediately, or down the road.
Here are some guide:
- Write a very high quality content that every blog in your niche will love to publish it on their blog
- Check other blog post on the blog for guidelines on how to format your post and how many links are to be included within the post and the author bio section.
- Make sure the keyword phrase and page you link to within your content and author bio section is appealing to the blog audience's to increase the number of possible click.
2. Blog commenting
Commenting on blogs along with your blog url will create a backlink to your URL, but make sure the blog is dofollow and be sure that the post have an appreciable pagerank.
This kind of techniques needs to be handle with care. When you try to comment on as many people’s blogs as possible or commenting on blog unrelated to your blogging niche all in the sake of getting backlink, then expect a knock on your site ranking. Enter an interesting discussion and make a reasonable contribution with your anchor text.
3. Social networks
Creating content that would be shared by millions of people through the social network can drive you tons of backlinks. Targeting a certain interest group, creating something that is exceptional or an infographic that relates to the specific audience can spread widely through that niche of the web.
Google know that social media shares are tough to manipulate and usually are only done by humans and not a software program or robot. Its also a lot easier for Google to determine the intent of a social share, whereas determining the intent of a link isn't so easy.
Utilizing social network to create quality backlink is the great first step you have to consider. Some social network are nofollow while some are dofollow but i think both are so important because Google does count or give weight to nofollow links, they count all your backlinks and give you some weight for a percentage of nofollow links, and to make things look more natural, you need a mixture of both nofollow and dofollow links.
Placing links on social networks and creating profiles on social networks for your website or brands makes it easy for people to find your website or content that you have created and re-share it to other places and linked back to you as the source.
4. Follow the trends
If you have been following trending topic in your blogging niche, the benefits should not be new to you again. Have you ever wrote a post and see hundreds of site linking to you within few hours and see people talking about your post across the web? Well, it means you have been following hot trends in your industry.
You can use Google alerts and enter your key queries. You will alerted whenever the key term is mentioned on any website. Now write a detailed and quality post on the topic that you found, which you think it might be of interest to your targeted audience and spread it across the web. Sit back and see how link juice flows in.
5. Widgets
Are you so good in coding? Then it's time for you to get some natural backlinks. Create a widget that people will love to place on their website, and make sure that the widget has a link back to your site. You can use Google alerts to track if the widget is used on any website by using some lines of the code. Contact the website that use the widget to restore the attribution link, in case they remove it.
6. Link to Us badge
If you have be providing valuable content to your audience, their is high tendency that they will want to link to you. Provide banner, badges or textual link in form of HTML code which your audience can use to link back to your site. Create different sizes so that they can find one that suit their site layout.
There are several ways of building backlink, but this are the most effective way of build high quality and relevant natural link. Have you been using any of this method and sees a positive changes in your link building campaign? What other strategies do you use in building natural link, that we may have missed?
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